Although that tends to be the favourite every Christmas, a man has released an alternative ad for this year that some people think is far more heartbreaking. Sam Clegg creates his own charity videos every festive season and this year’s ‘John Lewis Inspired Christmas Advert’ is entitled Send Me a Sign.

Has Christmas really even started until the John Lewis Christmas ad is out? Well, good news festive fans, because it’s here, and it will make you so excited for a classic family Christmas, complete with a tin of Cadbury Roses on the table,

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As every Brit knows, Christmas doesn’t officially start in the UK until the John Lewis advert airs on television. And whether it’s watching a lonely old man on the moon, a man learn to skateboard for his foster daughter or a rambunctious plant be left out in the cold,

John Lewis has released a memory-strewn tear-jerker, following a woman frantically buying a last-minute gift for her sister, for its highly anticipated Christmas advert. The Gifting Hour opens with heroine Sally running into the retailer’s Oxford Street flagship store,