These investments signal a deeper understanding among hip-hop stars of the need to stay ahead in the digital age. With their finger on the pulse of popular culture, rappers are uniquely positioned to ...
The move isn’t entirely unexpected — in 2023, the company issued releases of Yeezy stock in May and July. Products in those two releases were sold at a profit, but a “significant amount” of the ...
Adidas has reached an out-of-court legal settlement with Kanye West, ending two years of acrimony that played out publicly. The sporting brand severed its lucrative Yeezy partnership with the rapper ...
Amazon has officially announced that the much-awaited Great Indian Festival sale is approaching soon. The e-commerce giant is gearing up to offer massive discounts and exciting offers across a ...
Adidas announced it would be selling its leftover Yeezy inventory in batches and donate part of the proceeds to anti-hate groups. The company made around $437m (£336.2 m) from its first sale of ...