These investments signal a deeper understanding among hip-hop stars of the need to stay ahead in the digital age. With their finger on the pulse of popular culture, rappers are uniquely positioned to ...
Adidas has reached an out-of-court legal settlement with Kanye West, ending two years of acrimony that played out publicly. The sporting brand severed its lucrative Yeezy partnership with the rapper ...
Adidas announced it would be selling its leftover Yeezy inventory in batches and donate part of the proceeds to anti-hate groups. The company made around $437m (£336.2 m) from its first sale of ...
Adidas has reached an out-of-court settlement with Kanye West through which both parties have agreed to withdraw all legal claims linked to the sportswear company’s decision to end its ...
The sale of parts of the remaining Yeezy inventory generated revenue of around 200 million euros ($215 million) in the quarter – well below Yeezy sales of around 350 million euros in the same ...