Visit Sweden’s website says. “That’s why we’re sending an application to trademark our country’s name. In the meantime, we’ll teach you how to distinguish the original from the dupes.” ...

Sweden wants to be the first country to trademark its name. Visit Sweden said it intends to protect the country's identity and prevent travel mix-ups. Countries can't trademark their names, but ...

Rikssvenska is a compound word made up of riks, from rike, and svenska. Let's start with the first part of the word, riks, or rike in its standard form. Rike is the Swedish word for a territory which ...

Visit Sweden is levelling up its fight by applying to the European Union Intellectual Property Office (EUIPO) to trademark the country’s name. This will ensure that when someone says “Sweden ...

Sweden in Focus is The Local’s weekly podcast where we discuss the big news and talking points in Sweden as well as explore and explain the big issues that impact life in the country. We also answer ...

Learn more about the latest wealth trends in our new edition, out now. As we are long-established in the Nordics, we understand the unique needs of those living and working here, and through UBS in ...

The trademark application addresses a common problem travellers face with name-alike locations – with eight places around the world called "Sweden", multiple Germanys, dozens of Americas ...

The application comes as Visit Sweden looks to Prevent Travel Mix-Ups Among Tourists STOCKHOLM, Nov. 12, 2024 /PRNewswire/ -- Sweden is making a bold (and slightly cheeky) move to trademark its ...

Paludan provoked rioting in Sweden when he went on tour of country, publicly burned copies A man looks at burning cars after protests broke out at Rosengard in Malmo, Sweden, early on April 17 ...

Everyone gets the so-called “travel bug” now and then, more often than not when seeing images of their friends' trips or just ...

Apparently, according to the latest Visit Sweden campaign, undertaken and developed with agency Forsman & Bodenfors, travellers are confused by the fact that there are eight Swedens in the world, six ...