Running an advertising arm is very different from selling groceries, grocery executives said during a virtual event hosted by Grocery Dive and Marketing Dive last week.
In 1994, marketing professors Marian Friestad and Peter Wright introduced the concept of the Persuasion Knowledge Model (PKM) so we may understand how to interpret, evaluate and respond against any ...
A recent report by the European Court of Auditors (ECA) has unveiled significant gaps between EU farming subsidies and overall green targets. The ECA highlights that the current Common Agricultural ...
America Makes and the American National Standards Institute (ANSI) announced today the availability of a Gaps Progress Report tracking efforts over the last six months by standards developing ...