Discover the benefits of sales automation and explore practical tips and examples to enhance your sales process today.

Grant Johnson, a results-driven 6X CMO with a proven record of growing revenue 10X tapped to make big things happen for ...

Brands across segments began implementing value strategies in earnest during the quarter, but some had to adjust when they weren’t resonating ...

Sales planning is a crucial part of the business-to-business (B2B) sales process. It determines your sales goals, how to ...

Yum Brands, the owner of fast-food giants Taco Bell, Pizza Hut and KFC, says new pilots of AI-driven marketing campaigns are ...

Push marketing prioritizes direct outreach to potential customers, while pull marketing aims to attract potential customers ...

The core strategy for any B2B company is affiliate marketing. The benefit of expanded reach and revenue growth allows the business to partner well with the affiliates. Businesses can promote their ...

The Indian market has lost some momentum, with the September selling rate falling by 7% from August to 4.7 millon units.

Since then, it’s been given different names (i.e. purchase funnel, sales funnel, marketing funnel, conversion funnel) but the model stays the same, which means that it’s: universal: it can be applied ...

Amongst every brand that’s found lasting value in content, there is one theme - those with the long view are seeing real, ...

By leveraging data, you can identify promising leads, win back former customers, and tailor marketing campaigns to promote ...