Theory 1 features Lotus’ new “Lotuswear” interior that promises an immersive and personalized driving experience. It adapts physically to the driver and passengers, making seats more comfortable and communicating with lights and haptic feedback that can tell you when to make a turn, for example.

Beyond the rhetoric that accompanies every concept car unveiling, the Lotus Theory 1 is clearly a car that the team at Lotus wants to build. The smile on Lotus design boss Ben Payne’s face as he slides into the passenger seat beside me,

Lotus has released a new concept car which aims to act as a showcase for the brand’s new design direction.The Theory 1 incorporates a three-seater setup, with the driver occupying a central position in the vehicle with a passenger on each side behind.