Although a company is broadly free to adopt promotional and marketing strategies best suited to its own business and the market in which it operates, the law does intervene to control and regulate ...

As someone who has ordered his fair share of promotional products, I can tell you firsthand that sometimes promotions work and sometimes they bomb. And, very often, promoters find themselves too ...

Start by analysing the market and researching the interests of your audience. Develop samples of your ideal customers so you can tailor content and ad campaigns to their needs. This approach makes ...

Discounting plays a critical role, but its not the only way to stand out online. Here's how seven leading brands are ...

The promotional strategy will depend on the size of the business, how much the business has to spend on promotion, and the market segments that it is aiming to reach. A good promotional strategy ...

The post-purchase promotional strategy takes advantage of how consumers ... stores this holiday season,” said Jeff Fagel, chief marketing officer of G/O Digital. “While showrooming is centered ...

Donuts, our approach to digital marketing is to embrace innovative technology ... Ultimately, the brand's strong overarching and multi-pronged promotional strategies may prompt other similar brands to ...

Companies can design promotional materials that resonate with prospective buyers by analyzing ... initiatives can illustrate just how serious its commitment to customer service is. Implementing ...

Digital marketing tools can be used by businesses ... or apps, enable businesses to personalise promotional materials and offers for specific consumers. They can also enhance customer convenience ...