Although a company is broadly free to adopt promotional and marketing strategies best suited to its own business and the market in which it operates, the law does intervene to control and regulate ...

Creating online courses is a great way to share your extensive knowledge with the world. As of right now I have personally ...

Discounting plays a critical role, but its not the only way to stand out online. Here's how seven leading brands are ...

As someone who has ordered his fair share of promotional products, I can tell you firsthand that sometimes promotions work and sometimes they bomb. And, very often, promoters find themselves too ...

SaaS marketing is a unique approach that focuses on promoting software services delivered over the internet. Unlike ...

Donuts, our approach to digital marketing is to embrace innovative technology ... Ultimately, the brand's strong overarching and multi-pronged promotional strategies may prompt other similar brands to ...

A look at key challenges small business owners are facing this holiday season, with practical marketing strategies to help ...

The post-purchase promotional strategy takes advantage of how consumers ... stores this holiday season,” said Jeff Fagel, chief marketing officer of G/O Digital. “While showrooming is centered ...

Companies can design promotional materials that resonate with prospective ... Implementing reviews into marketing strategies can also result in user-generated content (UGC). UGC includes customer ...

Maintaining a solid digital presence is crucial to promoting your law firm. “Expertise in marketing strategies is just as important to maintaining successful law practice as understanding the law ...