Where would you go to look for a second-hand watch? Specific dealers, yes. eBay? Most certainly. But would you go the brand of the timepiece you’re looking to buy? Turns out, you should.
Now though, there’s another option. Rolex has announced the creation of a certified pre-owned retail channel, where second-hand watches are bought from owners, checked for authenticity ...
Around 14% of the platform's sales come from Rolex watches, and 80% of those are pre-owned. "We're still seeing, for most of the watches, prices above January this year," said Tim Stracke ...
The company has been buying and selling pre-owned watches since 2002. "Rolex is the most aspirational luxury watch brand and the highest demand, hence, it's the most replicated," van de Vall said.