So I'm just looking at advertising phrases "Buy one, get one free.""New year, a new you.""Hurry now while stocks last." Just thinking about how advertisers use their key words and imagery to push ...

Persuasive writing in non-fiction can be in the form of a speech, a letter, an advert or even a magazine article. There are lots of techniques you can use to make your writing more persuasive.

Writing a persuasive landing page isn't as simple as running through a checklist of best ... And that's what conversion-centered copywriting is all about. (For more actionable copywriting tips, check ...