The global sportswear industry has long been dominated by two companies: Nike and Adidas. Last year they accounted for 35% ...

But for my money, the opinion that matters most is the consumers. On that score, Nike is way out in front of Adidas, Under Armour and Lululemon. Nike ranks No. 1 in consumers’ perception of ...

Whether on the field of play, on social media or emblazoned on replica kit, it is clear that Nike and Adidas crush the competition when it comes to sports branding Football is the main battleground ...

Breaking down all of college basketball's major NIL deals with sneaker brands for the 2024-25 NCAA Basketball season.

In 2024, Nike struggles with low sales projections, declining digital revenue, and inventory issues, causing a 31.71% drop in its stock. Meanwhile, Adidas thrives with popular retro sneakers and ...

In the 1980s, Nike capitalized on Adidas's missed opportunity to sign Michael Jordan. Nike's groundbreaking deal with Jordan and the subsequent launch of the Air Jordan 1, despite violating NBA ...