In the 1980s, Nike capitalized on Adidas's missed opportunity to sign Michael Jordan. Nike's groundbreaking deal with Jordan and the subsequent launch of the Air Jordan 1, despite violating NBA ...

The tagline "NBA cannot stop you" led to the rise of the shoe's popularity among its fans Nike offered Michael Jordan a five-year contract worth $500,000 per year, which included stock options and ...

In 2024, Nike struggles with low sales projections, declining digital revenue, and inventory issues, causing a 31.71% drop in its stock. Meanwhile, Adidas thrives with popular retro sneakers and ...

This isn’t the first time Edwards has been the focus of a spat between Nike and Adidas. When Edwards said the NBA player he’d most like to see in his shoe was Kevin Durant, a longtime Nike ...

The Reds will wear Adidas brands as part of a multi-year deal - which will be a record for the club - as their Nike contract comes to an end this summer. Liverpool have not worn Adidas kits for 13 ...

Adidas is betting on Chiefs QB Patrick Mahomes as the “catalyst for the company to finally pose a formidable challenge to Nike in the coveted U.S. market,” according to Trefor Moss of the WALL STREET ...

Since they joined the Rutgers basketball program in the summer, star freshmen Ace Bailey and Dylan Harper have been wearing Nike sneakers even though the rest of the athletic department was ...

Liverpool expect to make more than €70 million a year from a new kit deal with Adidas that will come into effect from the start of the 2025-26 season. The German sports company is to replace ...

"They're showing shoes from other brands in an Adidas commercial—it's something a younger Nike might have done in the '80s." However, the subtle shots don't appear to have been well-received by ...

Under Armour Inc. Cl C 0.00% $3.94B Under Armour Inc. Cl A-0.10% $3.94B ...

Liverpool are set to partner with German sportswear giant Adidas on a multi-year kit deal from next season. The Reds’ current deal with Nike runs until the end of the 2024-25 campaign.