In the 1980s, Nike capitalized on Adidas's missed opportunity to sign Michael Jordan. Nike's groundbreaking deal with Jordan ...

Breaking down all of college basketball's major NIL deals with sneaker brands for the 2024-25 NCAA Basketball season.

The global sportswear industry has long been dominated by two companies: Nike and Adidas. Last year they accounted for 35% ...

Adidas, once the leader in sportswear, missed a major opportunity by not signing Michael Jordan. Nike seized the chance, ...

Liverpool is set to change its kit provider next term for the 2024/25 season, with Adidas set to return in place of Nike, who ...

In the 1980s, Nike capitalized on Adidas's missed opportunity to sign Michael Jordan. Nike's groundbreaking deal with Jordan and the subsequent launch of the Air Jordan 1, despite violating NBA ...

The latest Liverpool news as a video showing the 'leaked' 2025/26 home kit made by Adidas has been shared online.

ComplexCon 2024 is upon us. Complex’s annual convention, which offers loads of limited edition product launches and music ...

Luxury brands have signed some fantastic rosters of iconic athletes who represent the ultimate brand in basketball, soccer, ...

The Daily Targum is where you can find Rutgers University's campus news, Scarlet Knights sports coverage, features, opinions ...

Adidas’ kit launch for Liverpool’s 2025/26 home jersey is still months away, but a new ‘leaked’ video has given us an idea of ...