Giannis Antetokounmpo's 59-point game on Wednesday led to Nike taking a not-so-subtle shot at the Celtics' Jaylen Brown.

In the 1980s, Nike capitalized on Adidas's missed opportunity to sign Michael Jordan. Nike's groundbreaking deal with Jordan and the subsequent launch of the Air Jordan 1, despite violating NBA ...

Stephen Curry's rise as a global icon is intertwined with Under Armour's success, a partnership born from Nike's oversight.

Barcelona’s new €1.7 billion (£1.4bn; $1.8bn) deal with Nike, as reported by Dermot Corrigan of The Athletic, has sent ...

A Financial Boost or a Strategic Gamble?Barcelona’s new €1.7 billion (£1.4bn; $1.8bn) deal with Nike, as reported by Dermot ...

The sports industry is growing faster than the fashion industry. Discover the most important learnings from the study "The ...

Jaylen Brown's strained relationship with Nike continues to escalate following a social media jab from the brand. Brown, who ...

The tagline "NBA cannot stop you" led to the rise of the shoe's popularity among its fans Nike offered Michael Jordan a five-year contract worth $500,000 per year, which included stock options and ...

Kansas City Chiefs defensive tackle Chris Jones talks about the challenges of competing against Josh Allen and the Buffalo ...

Our picks will inspire you to say, "I'll be bag" as you prepare for Terminator-level workouts. These totes, duffels, yoga ...