The Air Jordan 3 is an unimpeachable sneaker. It marked the start of a long partnership between the greatest basketball ...

In the 1980s, Nike capitalized on Adidas's missed opportunity to sign Michael Jordan. Nike's groundbreaking deal with Jordan ...

Luxury brands have signed some fantastic rosters of iconic athletes who represent the ultimate brand in basketball, soccer, ...

This fall, basketball admirers and sneakerheads have something thrilling to look forward to with the launch of the Nike G.T. Cut 3 "Jordan Poole" PE (Player Exclusive).

NBA Commissioner David Stern banned the Air Jordan 1, citing rule violations, but privately requested an autographed pair for ...

Nike has strengthened its ties with the NBA and WNBA as basketball's popularity rises. That could be good news for the sports ...

Forget rare collabs and one-off releases. Nike's best new shoe is a $100 sneaker called the C1ty that anyone can buy.

In the 1970s, Adidas was the undisputed king of sportswear, dominating basketball courts and streets alike. But an overlooked ...

The Jordan Heir series “builds on Jordan Brand’s legacy of innovating with the female basketball player at the forefront, ...

Puma and Asics lead in brand searches and sales growth on the resale market. Nike dominates in high-value sneaker ...

BELLEAIR, Florida – Let’s start with the shoes. From the moment Caitlin Clark walked on the driving range at The Annika ...

Milwaukee Bucks star and Nike athlete Giannis Antetokounmpo scored a season-high 59 points during Wednesday’s overtime win ...