“I won’t be mad if you call me an Afrobeats artist, but it’s only because it has become the yardstick for all Africans making global music,” Ghanaian singer King Promise told CNN’s Larry Madowo.
Many other YouTube channels like Serene and Midnight Muse appear to follow a similar playbook, releasing a high volume of looped music with branded visuals and consistent motifs. Some of these ...