In the 1980s, Nike capitalized on Adidas's missed opportunity to sign Michael Jordan. Nike's groundbreaking deal with Jordan ...

Nike has taken a big step forward in 3D printing in a riff on the original Air Max sneaker.

The global sportswear industry has long been dominated by two companies: Nike and Adidas. Last year they accounted for 35% ...

A study from the National Retail Federation, a non-partisan retail group representing retail in the U.S., has published the ...

Foot Locker has recently pushed more deeply into the basketball category, leveraging partnerships with brands like Nike and ...

Explore 13 of Rafael Nadal's best on-court outfits that redefined tennis style & sports fashion history, from victories to recent wins.

He was allegedly spotted wearing tan Yeezy shoes and a black Nike hoodie about 20 minutes before Cage's murder. An investigator said a pair of blood-stained Yeezys and a Nike hoodie were found in the ...

Kenny Moore II handed out new athletic shoes and hats to over 400 kids at IPS Charles Warren Fairbanks Elementary School on ...

Former Atlanta Falcons Hall of Fame cornerback Deion Sanders is promoting a new shoe paying homage to his first NFL team.

Despite the dominance of branding strategies, there is a growing counter-culture rejecting this form of consumer manipulation ...

The Nike Air Force 1 Dance is probably one of the most unexpected Nike sneakers of 2024. At first glance it looks like just ...

On Holding raised its annual sales forecast after beating quarterly revenue estimates on Tuesday, driven by strong holiday ...