Sometimes, we need to learn a lesson the hard way. But that day, as I power walked my way to the podiatrist’s office, I had ...

Former Atlanta Falcons Hall of Fame cornerback Deion Sanders is promoting a new shoe paying homage to his first NFL team.

In the 1980s, Nike capitalized on Adidas's missed opportunity to sign Michael Jordan. Nike's groundbreaking deal with Jordan ...

Sanders signed his first contract with Nike in 1992, when he was playing both professional football and baseball for the ...

Athletes and fans under the age of 30 know Deion Sanders for his television and coaching career. Everyone old enough to ...

Nike agreed to pay the $410,000 fine for Air Jordan 1's NBA uniform violation and cleverly took it as a bold marketing ...

The comedian and late night talk show host owns the extremely rare Nike SB Dunk Low Ben & Jerry's Chunky Dunky sneakers ...

He was allegedly spotted wearing tan Yeezy shoes and a black Nike hoodie about 20 minutes before Cage's murder. An investigator said a pair of blood-stained Yeezys and a Nike hoodie were found in the ...

On Holding raised its annual sales forecast after beating quarterly revenue estimates on Tuesday, driven by strong holiday ...

Kenny Moore II handed out new athletic shoes and hats to over 400 kids at IPS Charles Warren Fairbanks Elementary School on ...

Despite the dominance of branding strategies, there is a growing counter-culture rejecting this form of consumer manipulation ...

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