The sign uses silicone-enclosed “neon-like” LED strips to spell out ... seen these LED strips used for sign-making, like in this logo build last Spring.

An iconic sign is returning to one of St. Louis' thoroughfares. The neon Anheuser-Busch sign with the beer company's legendary logo of a giant "A" and an eagle flying through it is glowing and moving ...

It's definitely a restorable piece. My name is Howie Cohen, and I run a sign company in Utica, New York, called Just Neon Sign Co., and I've been doing this since 1993. The techniques are the same.