It's been almost a year since Shaq was named as the President of Basketball Operations at Reebok. The post Shaquille O’Neal’s ...

Bella Hines, one of the top recruits in the country, announced her commitment to Kim Mulkey's LSU Tigers and signed a historic NIL deal shortly after.

ESPN.com recently put together a list of all the players who have ever had their own signature shoes, and it was beautiful, ...

When it comes to the rise of Nike as the premier sportswear brand across the globe, there are few more important figures than ...

The Air Jordan 3 stands as a monumental figure in sneaker history, representing not just a shoe, but a cultural phenomenon.

In the 1980s, Nike capitalized on Adidas's missed opportunity to sign Michael Jordan. Nike's groundbreaking deal with Jordan ...

The Air Jordan 3 is an unimpeachable sneaker. It marked the start of a long partnership between the greatest basketball ...

Luxury brands have signed some fantastic rosters of iconic athletes who represent the ultimate brand in basketball, soccer, ...

The most expensive Nike sneakers ever were worn by the all-time great basketball player, Michael Jordan. Over the years, Nike ...

Bella Hines signed an NIL deal with Jordan Brand as she finishes up her high school basketball career. "We're excited to have ...

Bella Hines was actively being pursued by several shoe companies as she headed into her final high school season. She chose Jumpman because of her appreciation for Kobe Bryant and Micahel Jordan’s ...

Jordan Brand has just added a promising young basketball star to its athlete roster: Bella Hines. The 5-star recruit, who has ...