When establishing a direct channel to end-consumers, suppliers can take an informed, segmented approach to avoid backlash from their retailer partners.
VP of Media Strategy and Product at Kroger’s retail media network, Kroger Precision Marketing. “It makes it seem like we’re this separate thing, when in reality we’re just a media company within a ...
Backspace Marketing, a specialized SEO agency, has positioned itself as a resource for online retailers, using customized strategies to improve search rankings and increase qualified traffic. With a ...