Lead generation is a critical aspect of any business strategy, particularly in the digital age where competition is fierce.

On the other hand, the B2B sales and marketing professionals surveyed rated social media as the least effective lead generation strategy. Among the top social networks, LinkedIn was rated the most ...

As lengthy sales cycles become more complex and the pressure to deliver hots up, exclusive data reveals lead generation is ...

With demand growing for more ethical data collection practices, prioritizing transparency can help companies build trust with ...

Lead generation reels a potential customer in but if you leave them on the hook to dry, these prospects will never make you money at the fish markets. “Our own in-house research shows only 27% ...

In December 2023, the Federal Communications Commission (“FCC”) adopted new rules in an effort to close the “lead generator ...

The new Snapchat form also integrates with several CRM platforms, like Zapier, as well as with Google Sheets in November as a lower-cost option for smaller businesses. Previously, lead reports would ...