Jif is a brand of peanut butter made by The J.M. Smucker Co. , which purchased the brand from Procter & Gamble in 2001. The original Creamy Jif peanut butter debuted in 1958.

The Jif peanut butter maker, which was exploring a sale of Voortman in July as reported by Reuters citing sources, said the divestiture is a part of its efforts to focus on its core growth brands ...

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(Reuters) - J.M. Smucker said on Tuesday it would sell its cookie brand, Voortman, to U.S.-based premium snacks maker Second Name Brands in a $305 million all-cash deal. The Jif peanut butter ...