Jif is a brand of peanut butter made by The J.M. Smucker Co. , which purchased the brand from Procter & Gamble in 2001. The original Creamy Jif peanut butter debuted in 1958.

The Jif peanut butter maker, which was exploring a sale of Voortman in July as reported by Reuters citing sources, said the divestiture is a part of its efforts to focus on its core growth brands ...