Plant-based meat pioneer Impossible Foods has launched a Health Hub to battle misinformation about the industry, and has attained a new health certification for its Lite Beef. In recent months, Peter ...
A beef burger that oozes (seemingly) real meat juices, but is made from plants? No, it isn’t witchcraft. Say goodbye to soggy mushroom patties, and hello to Impossible Burgers. These juicy ...
a competitor of Impossible Foods and what McGuinness says is the only other “true meat alternative on the market,” has also hammered down its messaging surrounding health recently. In February ...
“While we’re doubling down on efforts to champion the craveability of our products, we remain really proud of our nutrition story, especially with our more health-forward products like Impossible Lite ...