But what if I told you that your basic IKEA built-in could be transformed into ... While we've all seen our fair share of Kallax and Pax unit makeovers, Ruby's approach brings a fresh, goth ...
By living in a small New York City apartment — a one-bedroom that I converted to two—I’ve learned to Tetris my family’s belongings into cabinets and closets just so to make things fit. Still, it’s not ...
As Ikea's head of research, Mikael Ydholm's job is to figure out how global trends are going to shape the way regular people live. From what he sees, the walls we live between are going to have ...
Today, Ikea stands as the world's largest furniture retailer. We speak to CEO Jesper Brodin to explore Ikea's brand evolution and its ability to adapt to consumer trends over the span of eight ...
Norton, Michael I., Daniel Mochon, and Dan Ariely. "The IKEA Effect: When Labor Leads to Love." Journal of Consumer Psychology 22, no. 3 (July 2012): 453–460.
Inter Ikea CEO Jon Abrahamsson Ring believes housing market conditions will improve over the coming year, signaling a positive outlook for the company's kitchen business. As more consumers ...
But unlike other cities, here the company is planning to open shops inside high-street malls that will be built by its parent Ingka Group. Godrej interio’s Nagarkar is, however, unfazed by IKEA ...