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Why do people buy Gucci handbags and Newman’s Own salad dressing? Why choose Coke over Pepsi? Adidas over Nike? Marketing is a crucial part of any business, and it’s about more than just promoting ...
Social Media Marketing (SMM) sits alongside Search Engine Marketing (SEM) as a core strategy for every business. And it makes sense when billions of users conduct searches and log into social media ...
Plus, there’s a huge appetite from consumers. More than 75% said they had a more positive view of a business when they received text communications from them. Good old email marketing continues to be ...
Was it a complaint or a compliment? The answers to all these queries highlight why marketing is important for your business. How you present your business determines whether the endeavor will be ...
Katherine Haan is a small business owner with nearly two decades of experience helping other business owners increase their incomes. Katherine Haan is a small business owner with nearly two ...