Bynder says it found pale pink to be the rarest color used in logo designs, making up just 0.01% of all logos, specifically ...

Neuro-Insight UK CEO, Heather Andrew spoke with Business Insider about what key features a logo should have to be most effective. She picked 3 key areas to focus on: colours, shapes, and sounds.

Featuring your company name, embellished with a little color and perhaps a few graphic touches here and there, your logo is your company's most important design element because it's the basis for ...

An effective logo hints at what product or service is ... brand consultant and host of the Design Matters podcast, told Business Insider. "And we've been doing this now for 10,000 years.