Don’t just focus on social media; aim higher and expand to Google’s display ad network as well. With display ads, whenever someone searches for something related to your target keyword ...

As retailers enter the new year, they face a critical reality: simply having a retail media network is no longer enough.

Hardly a week passes without report of another retailer introducing its own media network, or an existing media network expanding its capabilities.

Alan Schanzer is Chief Strategy Officer, Undertone Networks, an online advertising network. AdExchanger.com: What has surprised you most about online advertising in 2010? AS: Just when I thought it ...

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with the launch of a global display advertising network. It's the next stage of the strategy it set out last year to build out a $1 billion business-to-business (b2b) marketing businesses.