Alan Schanzer is Chief Strategy Officer, Undertone Networks, an online advertising network. AdExchanger.com: What has surprised you most about online advertising in 2010? AS: Just when I thought it ...
As retailers enter the new year, they face a critical reality: simply having a retail media network is no longer enough.
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Hardly a week passes without report of another retailer introducing its own media network, or an existing media network expanding its capabilities.
with the launch of a global display advertising network. It's the next stage of the strategy it set out last year to build out a $1 billion business-to-business (b2b) marketing businesses.
Blue Billboard, the largest DooH advertising provider in the South East of England, is first customer to implement new Sony ...