This is leading many marketing and advertising professionals to turn to technology in search of an advantage, using tech's help to optimize and enhance outdated creative processes. The most ...

Burberry's new CEO Joshua Schulman faces an uphill task to turn around the British luxury brand whose sales have declined ...

geographic market or even socio-economic targets. With Adobe GenStudio for Performance Marketing, marketers can do that work without asking the graphics or creative teams and they will be ...

A strong social media profile is like your online business card. It helps you make a good first impression, builds trust with your audience, and can attract new customers. Your profile should have a ...

In a rapidly evolving business landscape, talent solutions providers must not only adapt but also stand out in a crowded market. For Addison Group, this meant working with VSA Partners to refresh ...

Winning The Drum Awards for Social Food and Beverage Gold is PepsiCo Foods US with FLVR Food Entertainment. Here is the award ...

Some brands that have used or currently use Avant Garde in their logos include: Benetton – In keeping up with its innovative image, Benetton decided that Avant Garde should form part of their branding ...