Some extra groundwork to create a ‘single source of truth’ when building a brand empowers everyone down the line.

Andreas Harlow, former vice president and global footwear creative director of Nike’s Jordan Brand, joined the hands-free ...

Crafting a targeted message will lead to more engagement, better brand awareness ... The website builder targets an audience of creative professionals, such as bloggers, photographers ...

Concert partnerships like these are redefining how brands approach advertising, bringing a light-hearted yet strategic edge ...

Brexit battering, Temperley London is opening a new flagship, relaunching wholesale for its main line and expanding into new ...

Three had been stuck in a modern marketing trend of pursuing younger demos and all things ‘youth’ at the expense of growing ...

Viral success is rare and cannot be the foundation of a brand-building strategy. The Creative-Media Balance: Where Do We Draw the Line? So, where should we draw the line between creative and media ...

Are you a print subscriber? Activate your account. By Tim Nudd - 2 hours 59 min ago By Adam Figueroa - 5 hours 20 min ago By Farhoud Meybodi - 8 hours 55 min ago By Adrianne Pasquarelli - 8 hours ...

Are you a print subscriber? Activate your account. By Farhoud Meybodi - 34 min 4 sec ago By Adrianne Pasquarelli - 34 min 4 sec ago 34 min 4 sec ago By Ewan Larkin - 1 hour 4 min ago By Parker ...

Dayna Quanbeck, Rothy’s COO, CFO and president, shares insights on the company’s plans, and how she juggles often competing ...