In a recent presentation at the 25th Annual Pharmaceutical and Medical Device Ethics and Compliance Congress, Catherine Gray, ...

Direct marketers must be registered and should ensure that when contacting any consumer for direct marketing, they do not ...

One thing we’re trying to do here lately,” Brian Eglinger said, “is do more direct marketing with the cattle.” Eglinger and ...

The launch of the streaming service comes as the new network has yet to finalize a carriage agreement with Comcast, the main ...

Major brands like Coca-Cola, Unilever and Procter & Gamble have shifted from a single agency of record to a flexible model ...

Direct response is "a type of marketing designed to generate an immediate response from consumers, where each consumer response (and purchase) can be measured, and attributed to individual ...

This strategic acquisition aligns with Bluewater's mission to bring together the very best creative and marketing talent, ...

The adoption of direct-to-consumer models in agriculture has the potential to reduce reliance on middlemen and stabilise ...

Senior marketers say audience targeting is both the top benefit of direct mail marketing and the top challenge they face with the channel, according to recent research from SeQuel Response. The 2024 ...

Discounting plays a critical role, but its not the only way to stand out online. Here's how seven leading brands are ...

New rules require drugmakers to be clearer and more direct when explaining their medications' risks and side effects.