Rachelle Hruska McPherson, founder of cult brand Lingua Franca, talks about sloganeering and "luxury activism".

As John Lewis reports a rise in visits following the reintroduction of 'Never Knowingly Undersold' earlier this month, we can see the power of a retail slogan. We asked some of retail's best marketers ...

Tapbit, a trading platform founded in 2021, upgraded its brand slogan from "A Borderless Crypto Platform" to "The Finest ...

Company to accelerate expansion into battery management total solution field with debut of dedicated brand, 'B.around' Slogan for the brand, "Be Around Your Side," represents a reinforced commitment ...

Apple's iconic 'Think Different' campaign arguably birthed some of the best adverts of all time but in recent years Apple has ...

Phoenix-based Working Class Cultura clothing brand celebrates its community by letting its customers be its spokespeople.

LG Energy Solution (LGES) has launched a new brand for complete solutions in the field of battery management systems. The ...

Company to accelerate expansion into battery management total solution field with debut of dedicated brand, 'B.around' Slogan for the brand, "Be Around Your Side," represents a reinforced ...

Company to accelerate expansion into battery management total solution field with debut of dedicated brand, 'B.around' Slogan for the brand, "Be Around Your Side," represents a reinforced commitment ...