Nike's reputation tanked after its Olympic ad misfired. It also faces new challenges from XX-XY Athletics about supporting ...

In the 1980s, Nike capitalized on Adidas's missed opportunity to sign Michael Jordan. Nike's groundbreaking deal with Jordan ...

Former Atlanta Falcons Hall of Fame cornerback Deion Sanders is promoting a new shoe paying homage to his first NFL team.

Curry brand introduces the new Curry Fox 1. Check out our Sneakers news for more upcoming releases and breaking content!

Forget rare collabs and one-off releases. Nike's best new shoe is a $100 sneaker called the C1ty that anyone can buy.

Nike is a brand that celebrates culture and captures time by creating designs that significantly define style.

In addition to rehashing one of 2023’s most coveted collaborations with the release of a new “Tour Yellow” Corteiz x Nike Air Max 95, the UK streetwear brand and Beaverton, Ore.-based ...

Nike has strengthened its ties with the NBA and WNBA as basketball's popularity rises. That could be good news for the sports ...

Milwaukee Bucks star and Nike athlete Giannis Antetokounmpo scored a season-high 59 points during Wednesday's overtime win ...

Closing the week is the return of one of the greatest Jordan 4 colorways of all time: the Fear. The sneaker features a ...