A retail store in its finished form involves many decisions: what products should be sold, how the space being leased should ...
On average, 38% of retail marketing budgets are devoted to digital channels, according to a recent report from Conversant. Moreover, 20% of retail marketers report that digital now accounts for 50-75% ...
The retail landscape is shifting profoundly in an era dominated by e-commerce and digital marketing. Brands are re-evaluating their strategies; for many, the focus is returning to the physical store.