Mattel CEO Ynon Kreiz laid out how he's applying lessons from Barbie to build franchises around Matchbox cars, Hot Wheels, ...

Since Greta Gerwig’s brilliant “Barbie” movie came in July 2023, countless people have continued revisiting their own fond ...

For decades, Barbie has been showing girls across the world that they can be anything they want to be. From doctors to ...

GOO JIT ZU HERO CREATOR PACK THRASH £20 - For the very first time, your child has the power to create their own Thrash Action ...

Celebrating Barbie's 65th anniversary, the truck will offer fans the chance to buy exclusive themed items from 10 a.m. to 7 p.m. Saturday.

To mark the opening of the new Toys“R”Us shop-in-shop at WHSmith’s Eastbourne store on Saturday, September 28, the store will ...

We picked out the top Christmas and Hanukkah gifts to buy for kids at Walmart this year from the 2024 Top Toys List.

Whether shopping for a toddler, baby or a bigger kid, Walmart's top toys list has plenty of Barbie, sports and movie-inspired ...

Despite its popularity, it has always fallen short in the balloting for the Toy Hall of Fame — taking a backseat to not only ...

Following the success of 2023's Barbie, the next Mattel toy brand headed to theaters will be Matchbox. And on Wednesday, it ...

The 66 item-long list includes 25 items priced under $25, TV-inspired toys, crafting products and an exclusive Barbie World collection. Barber said Walmart's list includes a "whole different ...