The Air Jordan 3 is an unimpeachable sneaker. It marked the start of a long partnership between the greatest basketball ...

These shoes were both sold in limited releases, so why did Jordans become so much more expensive? It all has to do with the value of the Jordan brand and how it makes and markets its iconic sneakers.

In many ways, it’s a David and Goliath story, as the greatest current rapper challenges the shoe made for the greatest basketball player of all time, Michael Jordan. Kanye seems certain he can ...

Jordan was wearing the shoes when he scored 37 points in Game ... He is largely considered to be one of the greatest athletes of all time.

thanks to Indiana Fever guard Caitlin Clark’s rise from rookie to WNBA All-Star. Shop the new Jordan Heir Series shoes below.

a Jordan Brand athlete and Atlanta Dream guard. "This shoe allows us to leverage our understanding of how women play to create products that can benefit all athletes and push the entire sport ...