Ensuring sales and marketing teams work together is the key to business growth, Expleo’s global marketing manager Siobhan ...

After declining in popularity for a time, QR codes are back, offering a seamless bridge between physical and digital ...

A Real Pain” — 3.5 stars Writer/director/actor Jesse Eisenberg has handcrafted a wonderful gem of a movie wisely titled “A ...

Winning Gold in the B2B category at The Drum Awards for Digital Experience is Spotify’s ‘Spreadbeats.’ Here is the ...

Several decades ago, we went to lunch with an executive VP of a big advertising agency. Forgoing a restaurant, he sugges ...

KYIV, Ukraine (AP) — President-elect Donald Trump put billionaire Elon Musk on the line with President Volodymyr Zelenskyy when the Ukrainian leader called to congratulate the incoming U.S. president, ...

New research from LinkedIn shows that the average B2B buying decision involves at least 11 people – and that 76 per cent of salespeople in the UK say these buying committees are continuing to grow.

28-year-old Esmeraldz from the UK worked as a bobbin maker in a cotton mill, working from morning to night, delivering ...

Toronto police say they have arrested two men and laid 176 charges against them in relation to a multi-million dollar vehicle ...

In our work with salespeople and sales channels, we interact with a lot of taverns and bars. In an actual example, you can go ...

That dynamic places a responsibility on sales reps to be multi-disciplined, able to represent the various services and ...

Engage digital-first buyers with consumer-style marketing while balancing creative tactics with B2B fundamentals.