Media attention matters because it shapes athletes’ perceived advertising value for brand deals, and is especially important ...

Several decades ago, we went to lunch with an executive VP of a big advertising agency. Forgoing a restaurant, he sugges ...

A Real Pain” — 3.5 stars Writer/director/actor Jesse Eisenberg has handcrafted a wonderful gem of a movie wisely titled “A ...

Student managers and editors lead reporters, editors, photojournalists, multimedia staff, graphic designers, business managers, advertising salespeople, public relations managers, marketing ...

He enrolled at The Ohio State University and studied business. He met his wife, Dorothy, there, and together they raised four ...

Ensuring sales and marketing teams work together is the key to business growth, Expleo’s global marketing manager Siobhan ...

After declining in popularity for a time, QR codes are back, offering a seamless bridge between physical and digital ...

The middle of the sales funnel is where social media advertising has the biggest impact, according to a recent report from Convertro and AOL Platforms. The report was based on an analysis using ...

Launched on 1 June 2008, as South Africa's first 24-hour news service. Since then, it's dominated the market as a leading and discerning voice in the South African local news landscape and is ...

Our reader smelled a rat - and yes, it's a pretty big one. All of this is a fraud. Hopefully the FCA will respond.

On Thursday, Advance Auto Parts revealed it will close 523 corporate stores, 204 independent stores and four distribution ...

Your sales reps want and your marketing team needs clarity on ICPs and Persona to target the right people, at the right ...