For many organizations, COVID-19 has turned the 4Ps of marketing—product, place, price, and promotion—into 4Cs: confusion, calamity, chaos, and complexity. The situation calls to mind Atul Gawande's ...

We've known about the 4Ps of marketing for years: Product, Price, Place, and Promotion. Paul argues the 4Ps are primarily a B2C mix. The 4Cs, however (Content, Connection, Communications, Conversion), ...

Promotion - to ensure the business remains viable," Mr Wayne said Wayne, who built his first million-dollar business in just three months, attributes much of his success to 'the 4Ps' framework - a ...