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16 小时
‘Without an emotional connection, you don’t have a brand,’ says author Ana Andjelic
Tim Healey talks to the global brand executive and author of The Business of Aspiration to find out more about her career to ...
17 小时
From Asics to DoorDash, these are the best ads of 2024, according to top agency creatives
Leaders from Leo Burnett, Wieden+Kennedy, Havas and more reveal the 2024 ads they wish they’d made – campaigns that ...
Opinion
20 小时
Opinion
The ‘Great Wealth Transfer’ and gen Z brand promiscuity will reshape loyalty in 2025
We’re born into a generation, but the dynamics between those generations are ever-shifting. Here, M&C Saatchi’s Adam Reader ...
18 小时
2024’s 10 most-viewed ads on The Drum
The work from agencies such as TBWA\Media Arts Lab, VCCP and Mother feature some familiar faces, including Lil Wayne and ...
Opinion
18 小时
Opinion
Strap in - 2025 is expected to deliver an M&A ramp up and here’s why
Omnicom deals - Flywheel in January and Interpublic in December - which got us all excited. Green Square's Tony Walford ...
The Drum
1 天
TBWA\Media Arts Lab pulls back the curtain on Apple’s holiday ad
The brand’s holiday campaigns have long been celebrated for their ability to blend technology with heartfelt storytelling and ...
Opinion
16 小时
Opinion
We are really bad at predicting the future. But there is a way
It is that time of year when supposed future-gazers impose sweeping changes in business. Darren Savage, head of strategy at ...
20 小时
Resilience and adaptability are key 2024 takeaways for many agency leaders
With the year drawing to a close, agency leaders give us their key takeaways from 2024. In this installment of Agency Advice, ...
17 小时
Ad of the Day: These billboards may calm shoppers down during holidays
New agency Oblong worked with the Brahma Kumaris, a spiritual organization, to create the series of zen posters.
17 小时
As we enter the era of microtrends, how are marketers keeping up?
Are trends dead? Is marketing moving offline? Has short form killed narrative? The Drum Network gathered a panel to discuss ...
Opinion
3 天
Opinion
Collaborate or retaliate? How should adland ‘storytellers’ react to Gen AI invasion
As 2025 approaches, spare a thought for advertising’s storytellers who will be commanded to “embrace” Gen AI in 2025. Can ...
3 天
AI is great, but agencies need to remember in 2025 they’re in marketing
With the year drawing to a close, agency leaders give us their key takeaways from 2024. In this installment of Agency Advice, ...
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