Grip them straight away with an intriguing set up, a protagonist they can identify with. Get them to see themselves in the tale. Add jeopardy, raise the stakes. Build the tension to keep them on the ...

Copywriters often work with valuable brand assets, and may be writing as the ‘voice’ of the brand. Copywriters recognise their privileged position at the heart of an organisation, and take precautions ...

Designed to promote Wink Bingo’s new “Winkly” online magazine, this advertorial formed part of the brand’s wider strategy as part of a comprehensive campaign.

I’m a copywriter, editor and consultant who specialises in helping brands to make an impact and build deeper relationships with their audiences. Formerly Editor-in-Chief at Which?, where I led an ...

I'm a copywriter, freelance health journalist and content producer, writing for newspapers, magazines, websites and more. I have nearly 20 years experience contributing features to publications ...

“At Coombeshead Academy, we give every child the environment they need to help them grow and reach their full academic potential. Our outstanding teaching staff challenges all abilities to help every ...

The project included all web pages except for blog content and current listings: ...

Copywriters are responsible for conceptualising and writing the words and ideas in advertisements and marketing communications. Copywriters can work in a wide variety of settings, including ...

Travelers is a leading US business insurance company. I wrote factsheets, e-brochures, web copy and more for the legal, IT and other specialist sectors.

We made a planning film for a proposed Dementia Care Community in Clapham South, on behalf of specialist health care providers Red & Yellow. The idea was to show a human angle that demystifies some of ...