The Cataclaws campaign coincides with the Lego Group’s annual “Build to give” initiative, kicking off from 11 November, which encourages everyone to help share the superpower of play with children who ...

In an effort to create breakthrough, culturally relevant advertising, MullenLowe West’s president Jenn Wong hired a new ...

Ogilvy has named Christopher Andrews its new CEO, replacing Arthur Fleischmann, who had been leading the agency since Marie-Lise Campeau’s departure late last year. Fleischmann also announced that he ...

But at the same time, faced with declining efficacy of traditional advertising, brand marketers are being challenged to find new ways to keep creativity at the core, connect to meaning and purpose and ...

New York-based Code and Theory has hired 15-year federal government executive Dominic Sale to lead its new Government Experience Practice.

Estée Lauder completed its acquisition of The Ordinary owner Deciem Beauty Group in June this year, having first invested in ...

Gap’s recent marketing work has focused on dance and music through upbeat campaigns with musicians Tyla and Troye Sivan, both ...

In four ads directed by Academy Award winner Taika Waititi, Sephora shows that many gifting conundrums are caused by ...

The VP of Global Creative, who built Pinterest’s in-house creative agency “House of Creative,” talks about how the brand ...

The vast US geography means that for some of those who relocated during the pandemic, returning to the office is no longer ...

Carleara Weiss, a sleep science advisor at sleep apnea supply company Aeroflow Sleep, is also concerned that TikTok’s “sleepmaxxing” trend places such too much of an emphasis on purchasing products ...

Having spent over two decades in India and Singapore as a marketer at the home of branding, Procter & Gamble, Coach CMO and ...