Over the last year, Tesco has been innovating with its customer emails, driving upticks in CTR by incorporating a range of ...
A look at the practical applications of generative AI in marketing research and insight, from off-the-shelf LLMs to specialist startups and tools.
Hale discusses creating a strategic role for social channels, the value of an “entertainer mindset” in an attention economy, and working with agencies and brand frameworks.
As consumer behaviour shifted, the leadership team at this global food manufacturer identified digital as a critical growth ...
From FMCG manufacturers to omnichannel retailers, broadcasters to pharmaceutical firms, the world’s most established businesses rely on our marketing and ecommerce expertise. Econsultancy’s mix of ...
Speaking at the Festival of Marketing 2024, insights leaders from PepsiCo detailed the change management process of ushering in a new platform, Ada, bringing together all ad testing data, and laying ...
A look at the practical applications of generative AI in marketing research and insight, from off-the-shelf LLMs to specialist startups and tools.
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Digital Shift Q4 2024 explores the use of AI in research and analysis, alongside the increasing sophistication of AI agents ...
Digital Shift is a quarterly report on the latest technology developments within marketing and ecommerce. This is chapter ...
Hale discusses creating a strategic role for social channels, the value of an “entertainer mindset” in an attention economy, and working with agencies and brand frameworks.
Econsultancy’s database of case studies showcases best practice and innovation across the entire digital marketing and ecommerce spectrum from companies around the globe.