Hale discusses creating a strategic role for social channels, the value of an “entertainer mindset” in an attention economy, and working with agencies and brand frameworks.
From FMCG manufacturers to omnichannel retailers, broadcasters to pharmaceutical firms, the world’s most established businesses rely on our marketing and ecommerce expertise. Econsultancy’s mix of ...
Speaking at the Festival of Marketing 2024, insights leaders from PepsiCo detailed the change management process of ushering in a new platform, Ada, bringing together all ad testing data, and laying ...
Hale discusses creating a strategic role for social channels, the value of an “entertainer mindset” in an attention economy, and working with agencies and brand frameworks.
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