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Campaign Middle East
2 天
MullenLowe MENA lifts Campaign of the Year – MEA award at New York AME Festival
MullenLowe MENA's 'Fixing the bAIs' campaign contributed to the passage of the EU's AI Act, and set a world record for ...
Campaign Middle East
2 天
Future of AI in PR: A ‘powerful ally’ that can help humanity win
"An important step in integrating AI into PR is knowing when to draw the line. Relying too much on AI can backfire," Hanae ...
Campaign Middle East
2 天
Publicis Groupe builds commerce marketing with Mars United acquisition
Publicis Groupe will combine the benefits of Epsilon and Profitero, with Mars United’s proprietary data on shopper behaviour.
Campaign Middle East
2 天
Aaron Starkman to chair Big Global Awards judging
There is no question that Aaron Starkman, Global Chief Creative Officer of Rethink, is having a big year.
Campaign Middle East
3 天
UAE, KSA consumers want AI clones to vet ads, shop for them by 2035
The GCC edition of dentsu's Consumer Vision 2035 study shows trends across AI, climate change, and emotion will alter ...
Campaign Middle East
3 天
ICC reveals ‘major update’ to Advertising and Marketing Communications Code
Awareness about the Advertising and Marketing Communications Code changes was raised through billboards, video assets, and ...
Campaign Middle East
3 天
WithFeeling appoints Head of Sonic Branding
Joe Dickinson, Chief Music Officer at WithFeeling said, "Keith’s leadership will help us achieve our goal of becoming the ...
Campaign Middle East
3 天
Conrad Egbert to head PRCA MENA
With Conrad Egbert in the lead, PRCA MENA will expand its reach and offerings to students, individual members and corporate ...
Campaign Middle East
3 天
Heinz goes brandless to celebrate Saudi National Day
Heinz launches special green, brandless packaging in an effort to connect with consumers in celebration of Saudi National Day ...
Campaign Middle East
4 天
IAB MENA releases programmatic DOOH guide for advertisers
The free guide aims to equip advertisers, agencies, and stakeholders with insights into Programmatic DOOH in MENA, ...
Campaign Middle East
5 天
Blinx hits 6 billion views in year one of operations
A year after its launch, Dubai-based Blinx reflects on its success in digital content creation in the MENA region.
Campaign Middle East
4 天
We need to stop talking about the ‘target audience’
MSL's Sophia Boudjemaa writes on how the industry needs to move past the target audience as a measure for effective ...
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