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A snapshot of more than 500 datapoints revealed: Event Budgets are on the Rise. 74% of Fortune 1000 marketers expect to increase experiential marketing spending in 2025. Event Attendees are all-in on ...
74% of Fortune 1000 marketers expect to increase experiential marketing spending in 2025. Event Attendees are all-in on Events. 56% of attendees will show up at more consumer events, B-to-B ...
Nevertheless, we continue to see a mid-single-digit percentage long-term growth trajectory for R&R spending. Fortune Brands made meaningful changes to its product portfolio in 2022-23 with the ...