Mattel has mistakenly printed the link to a pornographic website on the back of its packaging for the dolls created in partnership with Universal’s “Wicked.” The official website for the film is www.wickedmovie.com, but the address listed on the box only includes the word “wicked.”

Mattel apologizes and pulls its line of 'Wicked'-themed dolls from stores after misprinting its website link, sending consumers to an adult film site.

Mattel accidentally printed an adult film website on the packaging for its new ‘Wicked’ dolls instead of the film’s actual website

Mattel appears to have made a “Wicked” mistake with the release of new dolls inspired by the upcoming hit stage play-turned film.

In a statement to TODAY.com, Mattel confirmed the mislabeling. The toy company said it “was made aware of a misprint on the packaging of the Mattel Wicked collection dolls, primarily sold in the U.S., which intended to direct consumers to the official WickedMovie.com landing page.”

A misprint on the packaging for Wicked character dolls manufactured by Mattel led consumers to visit an adult website, rather than the movie's website, according to The Hollywood Reporter. Mattel issued an apology for the error on Sunday (Nov.

Ariana Grande and Cynthia Erivo star in Wicked which is due to be released this month Toy manufacturer Mattel has said it "deeply regrets" a misprint on packaging for dolls inspired by the new Wicked movie which listed the address for an adult website.

Mattel is advising parents to throw away packaging for their new dolls promoting the upcoming musical Wicked after a misprint directed consumers to a pornography site. The toy company apologized after buyers noticed an unfortunate error on their “Singing Elphaba” dolls—collectibles released for the upcoming film adaptation of the beloved Broadway show starring Cynthia Erivo and Ariana Grande.