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The retail landscape is rapidly evolving, with data and artificial intelligence reshaping how brands connect with customers.

YouTube is rolling out new tools to help brands better leverage creator content and its Shorts format to drive measurable business outcomes.

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Google today launched its next big search ranking update. The November 2024 core update will take about two weeks to roll out.

Google's 2024 Holiday 100 list offers valuable insights for retailers to optimize inventory and ad strategies in a challenging season.

The ongoing scrutiny of Google's Privacy Sandbox highlights potential regulatory changes that could impact competition and ad targeting.

Google is reinforcing stricter privacy rules for Customer Match, warning misuse could lead to immediate account suspension without warning.

Miriam Ellis is a local search columnist and Subject Matter Expert who has been working in the industry since 2004. She is the founder of Miriam Ellis Consulting, offering content development and ...

Google's new curation tools help agencies streamline media buying and access premium inventory, improving efficiency and audience targeting.

YouTube’s new brand partnership and analytics features for Shorts help advertisers connect with creators and gain better performance insights.

With Google’s adtech antitrust trial, the future of paid search hangs in the balance. Here’s what it means for PPC marketers and advertisers.